rae__the label
brand identity , 2023
Rae was created for the modern woman. A women’s ready-to wear collection that reimagines basic wardrobe necessities. The pieces that every woman should have in her closet to build an outfit. Designed as staples, made to last, loved to death.
Rae celebrates style as something that is truly universal, it is always simple, fresh, and easy. The brand intends to serve the strong, confident, and proud woman who believes that feeling good means looking like themselves and having a wardrobe of timeless chic pieces that can transcend every occasion.
The brand's visual identity plays a crucial role in capturing the essence of their clothing staples. We carefully select color palettes, typography, and graphic elements that convey a sense of sophistication, confidence, and versatility. The logo is meticulously crafted to symbolise their brand's values and reflect the modern woman's spirit.